The Benefits
THE BENEFITS TO PASSENGERS AND CREW
When most people talk about the effects of air travel especially long haul they will almost always mention jet lag. There are numerous remedies and specialized routines that claim to help and many people try their best to reduce it. However, not feeling great after a long haul flight is not solely because you have crossed time zones; it is also linked to the cumulative effect of all of the other factors that you are subjected to during a flight.
When a person is treated with nutritional medicine you look at the whole picture and take into account all of the known factors before you try to solve a health problem. Mile High works in the same way, providing all natural ingredients that can help support your body during air travel.
Mile High contains ingredients that have proven to be of benefit to:
- THE DIGESTIVE SYSTEM
- CIRCULATION
- THE IMMUNE SYSTEM
- TRAVEL SICKNESS AND NAUSEA
MILE HIGH ALSO HAS OUTSTANDING
ANTIOXIDANT ACTIVITY
What makes Mile High an outstanding antioxidant drink?
Mile High has been developed using the synergy of antioxidant rich ingredients that have been carefully selected for their individual properties. The combination of these powerful antioxidant substances in test results showed very high antioxidant activity in the drink compared to published data of other juices such as orange juice.
This makes Mile High a fantastic everyday antioxidant drink in its own right; ideal for health conscious consumers who want a convenient and delicious way to obtain essential antioxidants without having to make dramatic changes to their lifestyle or eating habits.
Mile High as an antioxidant drink
Free radicals are highly active chemical groups that contribute to aging. They have also been linked to many diseases including cancer and heart disease. They are caused by stress, pollution, some foods and are produced in our bodies as a result of breathing oxygen. Free radicals are impossible to avoid and everyday vast numbers are produced in our bodies. We have natural defences, made inside our bodies for combating them, these are known as antioxidants and help to neutralise free radicals stopping them from causing damage.
However, in our busy world we need all the help we can get and any substance that has antioxidant abilities helps to reduce the damage done by free radicals and thus their contribution to aging and disease.
Mile High has been tested using two industry standard tests:
ORAC: Oxygen Radical Absorbance Capacity
TEAC: Trolox Equivalent Antioxidant Activity
These test a liquid’s ability to get rid of free radicals in our bodies and protect us from their damaging effects.
Dr George Paganga of AASC laboratories (contact details in press room) who carried out the tests said:
“The richness in antioxidant in the drink creates potential for an extraordinary synergy of antioxidant strength”.
See additional comments in Press Room
When compared to published antioxidant tests of other juices, Mile High scores very favourably, having twice the antioxidant strength of freshly squeezed orange juice and two and half times that of cloudy apple juice.
THE BENEFITS TO AN AIRLINE
In the increasingly competitive world of air travel keeping your existing customers and attracting new ones is an ongoing challenge. The comfort of the passenger and how much they enjoy their journey is crucial to gaining repeat and new business, especially in the profitable areas of business passengers.
With major airlines constantly updating the mainstream facilities and services that they offer the passenger, it very often comes down to the small extras that make the difference when a customer chooses who to fly with. Competitive advantage may therefore be gained through introducing unique and innovative new products and services.
Mile High is an innovative new drink designed exclusively for air travel and aims to be of benefit to an airline in the following ways:
Utilises Existing Airline Practices
Providing the nutrients in the form of a drink means that it can be easily incorporated into onboard catering.
Further Enhances the Airline’s Image of Customer Care
By offering a drink specifically designed to address the uniqueness of the cabin environment further enhances the airline’s image of accommodating passengers’ specific requirements.
Complements Airline’s Existing Health Care Philosophy
Supports crew to help them adjust to regular long haul trips thus potentially reducing sickness and demonstrates to crew the airline’s investment in their staff.
Versatility
- Served in airline departure and arrival lounges
- Included in amenity kits as a welcome drink or a breakfast drink on overnight flights
- Served as an alternative to juice with meals
- Served as an exclusive benefit to business and first class passengers
