General Health

Antioxidants have a major impact on our well being and are vitally important in maintaining optimum health, helping to render free radicals harmless to the body.

Free radicals are highly active and dangerous chemical groups that are unavoidable and every day of our lives our bodies are exposed to vast numbers of them. Their destructive actions on the body through a process called oxidation (hence the name antioxidant) mean that they play a role in the development of many known diseases as a result of degeneration of body tissues. This tissue de-generation also contributes towards aging. Examples of more commonly known disease conditions that free radicals contribute to are:

• CARDIOVASCULAR DISEASE
• CATERACTS
• CANCER
• RHEUMATOID ARTHRITIS
• STROKES

Free radicals can be produced in many different ways. For example, every breath you take creates free radicals from chemical residues of oxygen used by your body. This means that the very air we breathe to stay alive creates harmful by-products that can contribute towards aging and disease.

Fortunately nature has equipped our bodies with special antioxidant substances that they can produce to neutralise the harmful effects of free radicals. These, in conjunction with antioxidant substances obtained from a healthy fresh food diet containing plenty of multi coloured vegetables and fruits help to prevent damage and degeneration of our body tissues by free radicals.

Unfortunately for us, free radicals are not just produced as a result of breathing oxygen. Examples of other sources of free radicals are:

• EXPOSURE TO EXCESSIVE ULTRA VIOLET RADIATION FROM SUNLIGHT OR TANNING BOOTHS
• EXPOSURE TO POLLUTION
• EXERCISE, ESPECIALLY INTENSE EXERCISE
• CERTAIN VIRUSES
• EATING CERTAIN FOODS SUCH AS BURNT CARBONISED FOOD
• NORMAL CELLULAR FUNCTIONS IN THE BODY E.G. THE MANUFACTURE OF PROTEINS

So you can see that even though your body is able to produce powerful antioxidants to help control free radical, the amount of different ways they are produced means that their numbers can overwhelm the body’s ability to control them. If this happens then we start to see accelerated damage to cells which can contribute to premature aging and disease.

It therefore makes sense to top up with as many different antioxidants from our diet as we can. Mile High has been shown in industry standard tests to provide outstanding antioxidant levels in just one 250ml bottle. Research published in 2003 in the Journal of Agriculture and Food Chemistry by Ronald L Prior has shown that optimum daily intake of antioxidants is between 3000 – 5000 ORAC UNITS.

The Oxygen Radical Absorbance Capacity (ORAC) test is one of the main industry standard tests for antioxidant strength.

In this test MILE HIGH scored 3600 ORAC UNITS PER 250ML This is because it provides a powerful combination of multiple antioxidant substances making it “An Exceptional Antioxidant Drink”.

Therefore drinking a 250ml bottle of Mile High every day is a quick, easy and delicious way to ensure that you supplement your daily antioxidant needs.

Comparison of Mile High’s antioxidant strength with published data of other juices in ORAC units per 250ml